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Adapted from the Association of Equipment Manufacturers There are many obstacles and opportunities in today’s state of agriculture, such as increasing overall sustainability, overcoming labor shortages, rising input prices, and changing weather patterns. Garret Goins, manager PS&C for Crop Care Products at John Deere, says, "the challenges facing our customers are growing in complexity, and society is asking more." For instance, farmers are dealing with resource shortages, fo

Weather tracking by climatologists shows fewer days in the year suitable for field work than a decade ago. Due to poor ground conditions, these limited windows of opportunity reduce the likelihood of timely pesticide application in field crops with traditional spray equipment. Until recently, the only alternative was using a crop duster with an airplane or helicopter. The development of Unmanned Aerial Vehicles (UAVs), more commonly known as drones, has the potential to be an

With the scope and depth of information being collected on farms, precision ag experts see a new type of trusted adviser emerging to manage and monetize that data. When you think about the most valuable aspects of your farm operation, does information technology cross your mind? Maybe not consciously, given the mobility and convenience of the smartphone in your back pocket or the monitor in your tractor cab. But these and other technology tools are part of the evolving infras